Fifth AC Forum & LCE Collaborative Learning Experience takes place in Amsterdam

On 16 and 17 June 2025, members of the AC Forum and Leading Centres of Europe gathered in the vibrant city of Amsterdam for an inspiring learning experience.

The event featured a compelling workshop led by Dr Roeland Dietvorst, a renowned expert in neuromarketing and behavioural science, who guided participants through the secrets of communication by exploring how the brain works. A second workshop focused on cultivating a robust organisational culture, fostering collaboration, and developing future-proof strategies.

In addition to the workshops, the group visited HLTH Europe, the largest health innovation event in Europe, held at RAI Amsterdam.

The days were rounded off with shared lunches at RAI Amsterdam. The first day was completed with a dinner at  the Felix Meritis, a historic location and monumental building in the city center.