A top-tier experience at the Primavera Sound Festival in Barcelona

At the end of May 2024, as part of our Leading Centers Client Event, Barcelona became the setting for an exclusive experience at the Primavera Sound Festival, one of Europe’s largest and most beloved music festivals, and the Mediterranean’s premier event. Hosted by the Barcelona International Convention Center (CCIB), attendees immersed themselves in the city, enjoyed the music, and uncovered the logistical intricacies and behind-the-scenes secrets of the festival.

Guests were warmly welcomed at Hilton Purobeach, followed by a spectacular dinner at the prestigious ‘Enigma’ restaurant, helmed by renowned chef Albert Adrià. The dinner, sponsored by the Barcelona Convention Bureau, featured a blend of avant-garde and traditional cuisine, setting the stage for the next day’s events.

The following morning at the CCIB, attendees participated in a session led by Daniel Fletcher, Chief Innovation & Corporate Development Officer of Primavera Sound Barcelona, who shared first-hand insights into the unique details and challenges of organizing this iconic festival. After a guided tour of key festival areas, guests were treated to an exquisite lunch at the stunning CCIB Banquet Hall, with breathtaking sea views.

Later that day, the highlight of the experience unfolded: attending Primavera Sound in an exclusive private area. This one-of-a-kind experience, complete with dinner, provided the perfect conclusion to an exceptional event.